"Not holding on to the past is essential!"
Context
In 2020, Feevale University's Public Relations course completed 50 years.
I was in charge of creating the visual identity for the event that would honor this historic landmark.
I presented Public Relations as a CREATIVE area, in contrast to the stigmatization of the area as something serious and bureaucratic, sometimes even outdated.
Iconography:
Creative Process:
Thanks!
