GaúchaZH x Generation Z:
Vaporwave as the main reference
GaúchaZH is a Brazilian digital transmedia newspaper, which is maintained by Grupo RBS.
The objective of the job was to link Generation Z to the newspaper.
My team and I work with 3 Key Visuals, so we had the versatility to handle with different ways from GauchaZH:
Falar // To Speak
Ler // To Read
Ver // To Watch
Class of Project 2
Advertising and marketing
Universidade Feevale
Dec/2019
Thanks!
